Dermatopathology Online Marketing Solutions

Attracting New Patients Through Procedural Marketing

What is procedural marketing? You are likely familiar with traditional and online marketing via your website and search engine rankings. However, procedural marketing takes this a bit further and drives even more people to your site. By building standalone, procedure-specific sites, you draw more patients looking for dermatopathology professionals to your practice.

The experts at Strategic Medical Web are professionals at designing and optimizing these pages, which attract potential patients straight to the information they're searching for. And, these pages are targeted to patients local to your practice, so Internet searchers who find you are the audience you're looking for. In short, procedural marketing for your practice is an integral part of your online marketing campaign.

Dermatopathology Information Delivered Straight to Patients

Today's patients don't simply rely on referrals. The Internet is chock full of information, reviews, and websites for hundreds of medical professionals. To grow your practice, you not only want to avoid getting lost in the crowd, but also attract patients local to your office. Our online marketing strategy helps achieve both.

Including a standalone page on your dermatopathology procedures helps improve your search rankings, using several techniques from our SEO professionals. When these procedure-specific pages show up at the top of a search, Internet users are more likely to click through as well as see your practice as an expert in the field. And with your contact information front and center, it's easier and quicker for them to get in touch to make an appointment.

Dermatopathology is a specialized field. It's likely your prospective patients would be searching for information or even a definition of the practice. Your page would feature explanations of the differences between dermatology and pathology, and how a dermatopathologist studies samples of skin, hair, or nails to accurately diagnose different diseases or conditions.

Add Value to Your Site and Medical Practice

Give local Internet searchers the procedure-specific landing pages they're looking for without having to wade through unnecessary pages. Let the experts at Strategic Medical Web help you meet your targeted marketing goals. Contact one of our representatives at 1-800-508-4489.