Why Mobile Marketing is Different
Studies show that more and more people are using their smart phones to access the Internet. What might look great in a desktop browser can come across as difficult to view or use on a mobile phone. Your practice's website must be clean and user-friendly for your smart phone users, or you risk losing them immediately.
Users are constantly connected to their smart phones and tablets. They can access and search for doctors and medical practices anywhere, at any time. It's critical you're there for them. At Strategic Medical Web, we ensure your mobile site is not only easy to navigate, but also search engine optimized to increase your medical practice's Internet profile.
Optimizing Your Mobile Site
Your marketing plan isn't complete until your mobile presence is up and running. When viewing your site on a mobile device, like a smart phone, iPad, Nook, Kindle Fire, or other new technologies, the viewing area is smaller than a typical desktop computer. Instead of a mouse, your clients use a touch screen. This presents several challenges, but our designers understand how to make your site work. Following are some reasons why mobile optimization is so vital to your marketing plan:
- Your patients want instant gratification. Browsing on a laptop tends to be a more leisurely experience, but when patients search for doctors on a mobile device, they're typically in a rush.
- Easy-to-access mobile sites convey authority. When a potential patient or client finds your practice quickly and can access information within one or two clicks, you look professional.
- The more user-friendly your mobile site, the more likely a user is to click through. And this is how you turn a potential patient into a loyal patient.
Helping Your Practice Stay on the Cutting Edge
Competitive advantage means keeping up with new technologies. Strategic Medical Web gets you up to date and keeps you there. Our medical mobile solutions are clean, elegant, and don't leave your users hanging. Contact one of our representatives at 1-800-508-4489.