Build Your Brand With Us
Although important, your medical brand identity is much more than your logo or the sign outside your door. Building your brand sets you apart from the other practices in your area, attracting new patients and retaining your current ones. Your brand immediately tells the community who are, what you're about, and why your practice is the best choice for your future patients' needs.
If your practice already has a reputation for one of more medical specialties, like dermatology or OB-GYN, it's crucial to capitalize your branding on that — or even your primary doctors in that specialty. You instantly become the recognizable practice in your area. People hear or read your name and think, "I know them. They must be the most trusted and the best." And one phone call or appointment can turn a first-time patient into a loyal patient for life.
A Multi-Tiered Approach
Effective medical branding takes a wide approach. We'll spread the word about your practice online, building up your digital brand. Studies show that potential customers today do the majority of their research online. So if someone recommends your practice to a friend or colleague, chances are high that person will go straight to the Internet to find out as much as they can about you.
We work to keep you high in search engines, put out as much information about your practice as possible, and keep your content fresh and informative. We'll work with you to enhance your brand, including logo design to catch the essence of your practice. We'll analyze your website rankings and adjust accordingly. And, we'll find the best Internet advertising for you and customize ads to target directly to your preferred audience.
Helping Make Your Medical Practice Stand Out
Your marketing communications plan needs to reach many market segments. We'll help you get to potential patients, strategic partners, public relations media and even investors.
After partnering with you to establish a brand marketing plan, we design custom content to draw people in and feel more engaged with you. More engagement means more personal connections — and isn't that what medicine is all about?
Strategic Medical Web turns your medical practice into an active brand. To begin a branding campaign for your practice, contact one of our representatives at 1-800-508-4489.
