Pay-Per-Click

One of the most effective means of Internet marketing available, pay-per-click (PPC) campaigns are a way to ensure your medical practice appears at the top of a web search. Organic search engine optimization (SEO) helps your site make its way to your potential patients and clients, but adding a PPC campaign to your medical marketing efforts gives you unparalleled competitive advantage.

PPC gives you control over who sees your site in search results. It's a paid ad campaign tailored to your demographic, your keywords, your medical specialties, and — most importantly — your budget. The experts at Strategic Medical Web are experienced in generating both PPC and organic search results.

Why Pay-Per-Click Works

PPC allows you to target a very specific audience. For example, if your practice is located in Miami, Florida, you have no need to target your site to potential users in Milwaukee, Wisconsin. With PPC, you not only hone in right on your local community, but also on the keywords they're searching for. You deliver what they need and where they need it, right at the top of their search results.

The PPC model works on a bidding strategy, where we place bids on your practice's behalf. Our strategists analyze keywords and key phrases to attract the potential patients you're looking for, and lead them right to your website. We design PPC campaigns to fit any budget, and work primarily with the biggies — Google AdWords, Yahoo! Search Marketing and Microsoft's Bing.

Your pay-per-click results typically show up in the first three spots in search results, and along the right side of a search result page. And, unlike organic SEO, the results are immediate. Paired with SEO, it's an unbeatable combination to boost your Internet visibility and improve conversion.

Cost-Effective Search Engine Marketing

If you're ready to maximize your medical practice's exposure and move to the top of search engines, Strategic Medical Web is ready to help. Contact one of our representatives at 1-800-508-4489.