On Site SEO

Search Engine Optimization (SEO) Explained

When starting to build your website, you may hear the acronyms "SEO" or "SEM" thrown around a lot. But have any of your potential marketing companies actually explained to you what they really mean? SEO is a critical part of your practice's marketing strategy. It differs from Search Engine Marketing (SEM) in that it's a more organic way of driving visitors to your website. SEM uses paid methods, while SEO uses a wide variety of techniques to get your content into popular search engines, local searches, video searches, and medical-specific search engines.

Our SEO experts keep up with the constantly changing field of search engine technology, adjusting and analyzing trends and keeping your content current. By studying your patient demographic and understanding their needs, we design your content to include that information — all written organically and in a way that captures the attention of the most popular search engines. Great SEO makes your website relevant and puts it in front of the eyes of people you want.

Our SEO Approach

When optimizing your website, we take several approaches to ensure overall quality and success.

  • Research and analysis. Our SEO analysts study your local medical market and demographics and discover what they're looking for. They then generate keywords and phrases for search engines.
  • Website design. We build your website with SEO in mind. This means a clear hierarchy, a simple site map, and internal links.
  • Valuable, usable content. Our content team weaves the SEO info into the content, constructing an easy-to-understand, yet information-packed site for your patients and potential patients. We never use SEO "schemes" or "tricks" to get higher search engine rankings. Everything we do is natural and on the up-and-up and will never be penalized by Google and the like.
  • Technical expertise. Our code is clean, precise, and allows search bots to crawl your site's data without running into any problems.

We live by these guidelines for all our practitioners and medical professionals.

Great SEO Means Great Results

At Strategic Medical Web, we know how to best optimize your site for search engines without stuffing it full of keywords and alienating your readers. Once on your site, our engaging and informative content will keep them there. Contact one of our representatives at 1-800-508-4489.