Nephrology Online Marketing Solutions
Using Procedural Marketing to Gain Competitive Advantage
You're probably familiar with traditional marketing like the yellow pages or direct mailings, or online marketing like your practice's website and social media presence. However, there's another kind of online marketing called "procedural marketing" that takes your target demographic and pinpoints a subset of potential patients.
By building standalone pages about the specific procedures and conditions your nephrology practice covers, you not only attract general prospective patients, but also patients interested in particular issues regarding their kidneys. This attracts potential patients who are definitely in the market for a medical professional. And having these standalone landing pages takes them to the exact information they need.
The experts at Strategic Medical Web design, write, and optimize these pages to push these special pages toward the top of search engines (along with your general website). Another value add is that these pages are also targeted to local patients in your community, so Internet searchers won't waste their time slogging through nephrology practices in completely different geographical areas. Your practice is front and center.
Prospective Patients Want & Need Good Information
Some patients may be referred to a nephrologist by their doctors. Some may be looking for one on their own. Either way, today's tech-savvy patients take to the Internet to find a local medical practice with a great reputation, a professional website, and informative content. Growing your practice means rising to the top of search engines and attracting local patients. Strategic Medical Web's online marketing strategy helps achieve both.
Because nephrology encompasses a wide range of conditions, your prospective patients may search for many different issues. Having different landing pages dedicated to all aspects of your practice gets users exactly where they want to go. Pages you might want to include are:
- Chronic kidney disease
- Renal failure
- Proteinuria
- Hematuria
- Hypertension
- Kidney stones
- Chronic UTIs
- Electrolyte disorders
Target Specific Patients for Added Marketing Success
By adding pages to your website focusing on specific procedures, your practice can attract patients looking for solutions to personal medical issues. Don't lose out on this important demographic. Let the experts at Strategic Medical Web help you meet your targeted marketing goals. Contact one of our representatives at 1-800-508-4489.
