Dermatology

Dermatology Online Marketing Solutions

Market Your Practice Directly to Your Patients

In the competitive field of dermatology, your practice needs to stand out from the rest. This is where targeted and procedural marketing comes in. As part of your marketing strategy, building micro-pages or standalone pages on your website that focus directly on your area of practice can bring in more potential patients.

This direct approach involves dedicating a page that focuses on dermatology only — search engine optimized (SEO), utilizing pay-per-click ads to fit your budget, and using dermatology-specific keywords. The SEO experts at Strategic Medical Web know how to use these strategies to get your website in front of the potential patients you need to build and improve your practice.

Lead Patients to a Specific Page for Better Conversions

When searching online for a specialist, such as a dermatologist, patients want the premier experts in the field. They also want a local practice. When your practice shows up at the top of an Internet search, they'll want to find out more about you because it makes your office and medical professionals look qualified and important.

We set up these singular landing pages for your dermatology practice, and local potential patients find you right away. And the added value is that they don't have to click around to find information about dermatology procedures — they'll be on the correct page already, complete with relevant content as well as contact information. Let your potential patients know about your practice's procedures:

  • Skin cancer screenings
  • Skin cancer or benign surgery
  • Eczema
  • Psoriasis
  • Skin disorders
  • Rashes and allergy disorders
  • Rosacea
  • Warts
  • Dermatological surgery
  • Cosmetic procedures, including BOTOX, chemical peels, mole removal, fillers, etc.

These standalone pages are called procedural marketing and have a direct effect on your overall marketing strategy. They pull in potential local patients during Internet searches and give them the information they need, without having to make time-consuming phone calls to your office. Instead, they can simply use your easy-to-find contact information and schedule an appointment immediately.

Strategic Medical Web Turns Visitors Into Patients

Our marketing experts use multi-level online strategies to get your dermatology practice the results you're looking for. To find out more, contact one of our representatives at 1-800-508-4489.