Orthopaedics

Orthopaedics Online Marketing Solutions

Competitive Advantage Through Procedural Marketing

Your medical practice is no doubt familiar with traditional marketing strategies like direct mailings or the yellow pages, or online marketing such as websites and social media. Today, however, a multi-pronged strategy is a more effective approach to attracting potential patients to your practice.

At Strategic Medical Web, we use that multi-pronged strategy by building standalone website pages about the specific conditions and procedures your orthopaedic practice offers to the general public. This attracts not only the attention of major search engines, but also prospective patients looking for precise information about their health. These patients are already in the market for an orthopedist, so you want your practice to be the first one they see.

Our team writes, designs, and optimizes these pages (along with your website) to push these pages to the top of search engines. We also target these pages toward patients in your local community, so people searching for a doctor don't have to waste any time picking through websites in geographically undesirable areas. We put your practice up front.

Give Potential Patients the Information They Need

Although their general physician or a hospital may refer some people to an orthopaedist, many go to the Internet to find out if a practice is reputable or has testimonials from other patients. Or, they may be looking for specific information about a condition and need to find a local practice. And that's where targeted web pages come in.

Using a variety of landing pages dedicated to specific aspects of your practice gets users exactly where they want to go. Typical orthopedic searches include:

  • Arthritis
  • Fractures and broken bones
  • Hip replacement and injuries
  • Joint replacement surgery
  • Rheumatology
  • Sports medicine
  • Shoulder injuries
  • Hand injuries and surgery
  • Foot and ankle injuries and surgery
  • Back and spine injuries and surgery

Multi-Pronged Online Marketing Equals Success

With a dedicated online strategy, procedure-specific pages, and a locally targeted website, you can turn Internet searchers into loyal patients. Let the experts at Strategic Medical Web help you meet your marketing goals. Contact one of our representatives at 1-800-508-4489.